Five Social Media Tools You Can Use For Your Business
Ready to start promoting your business or your services through social media platforms? One of the first things you need to figure out is the tools you will be using to help make things easier. While there are a lot of tools out there for you to use, you might need to start off first with free tools especially if you don’t have the budget yet to invest.
Five Social Media Tools for Entrepreneurs
Google Sheets
The starting point of your content creation is in plotting the posts you will be creating. Google sheet can help you do this, just treat it as a place where you can dump all of your post ideas that you can calendar once you’re ready to create content. You can also add a sheet specifically to help you track your weekly metrics for your social platforms.
Canva
The ultimate go-to for designing visuals for your social media posts and even for your blog posts (basically for whatever visual you think of creating for your business). With the free Canva account, you get access to pre-made templates, free photos and graphics! While the Canva Pro account is such a good investment, you can start with the free version to first get a feel of the platform.
If you also bought Canva templates, the free account will allow you to tweak and edit the templates you have created based on your branding guidelines. Want a free starter Canva template? Click here to access it!
Adobe Lightroom
If you are thinking of mixing up your feed and posting your images or images of products you are selling, the Adobe Lightroom app is a great way to help keep things on brand. The app (which you can install on your desktop or mobile phone) will allow you to use presets to help give your feed that cohesive look. It is so easy to use that with a single tap you can already apply the preset or look and feel that you want to give your photo that professional finish.
InShot
Reels are all the rage right now on Instagram! With InShot, you can edit your videos, splice or cut them, add text, add a voice-over and more! This mobile app is free to download and easy to use as well. The only downside to the free version is that you have to watch ads to remove the InShot logo - but the few seconds you need to watch an ad is worth it because you get a good video that you can share as a reel or TikTok content.
Creator Studio
Of course, you need a tool to help you schedule your posts! Creator Studio is a free tool that you can use to schedule your posts in advance for Facebook and Instagram! One big advantage that Creator Studio has is that you can add alt text to your Instagram posts (which helps make your content more accessible). It is very user friendly and you won’t find it as buggy as other social scheduling tools because it is made by the Facebook folks.
Those are the basic tools that will help you get started with your social media marketing journey! Of course, before you proceed with any social media posting, ensure that you already have a plan in mind on how you will promote your biz. Need help with your social strategy?
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