How To Optimize Your Pinterest Boards
Ready to get serious with your Pinterest strategy for your business? Never underestimate the power of boards to help you succeed! While it can be tempting to focus more on creating fresh pins, idea pins, and researching your keywords - it is equally important to focus on your Pinterest Board Strategy.
The best way to look at boards is like how you create folders on your desktop or laptop. It helps you categorize the files you have and make it easy for you to access a file when you need it. This is the same for boards - your boards act as a way for you to categorize pins that you are sharing to help make it easier for Pinterest to:
Understand what you are pinning about
Make it easier for your followers to see content related to that category
And for you to think of content you will post related to that category
So, are you ready to get started with your board strategy? Let’s go!
1. Identify the topics that are relevant to your niche
This is such a crucial step. You would need to have a clear understanding of what your niche is and what your audience would need to see from you. If you are an Instagram Coach, your audience will be interested in Instagram Engagement Tips, Instagram Growth Tips, Instagram Content Ideas and so on. However, they might not be inclined to see content about Travel Destinations, Foodie Dreams, or even Summer OOTDs.
You need to be as specific as you possibly can to help attract your audience. If you want to use your Pinterest accounts for lifestyle pins you see, you can just create those boards as private boards. Only visible to you (and people you share it with) and not to other people.
2. Search keywords you will use for your board title and description
After you have nailed down the topics you will pin about, search for keywords you can use to name and describe your boards! It can be tempting to go right ahead and create your boards, but a quick five-minute search for keywords can help your boards and pins gain more traction.
How can you do this? Through the Pinterest search bar! Just type in the topic you have in mind and look at possible keywords you can use to describe your board. Here’s a quick example:
Say I am an Instagram Coach, one of the topics I know my audience will be interested in is Instagram Strategy. So I typed that and saw that these are possible keywords I can add to either my title or description:
Instagram Strategy Keywords:
For Business
Content Marketing
For Bloggers
Guide
Tips
Best
Free
Now, depending on my target audience, let’s say I am focused on businesses, I would remove “for bloggers” on my list and reserve “content marketing” for another board and focus on the rest.
3. Create your boards guided by your keywords
After listing down my topics and searching for my keywords, I would then need to create my board. So put those two things together to create a board that is optimized.
Going back again to the example of Instagram Strategy.
Board Name: Instagram Strategy for Business
Board Description: Help increase visibility for your Instagram Business Account today! This board will have Free Instagram Strategy Tips and Instagram Strategy Guides to help you attract followers, engagement and clients your way. These free Instagram Strategy tips for businesses will help you boost your Instagram presence and get conversions for your business.
If you look at the Board Description above, it is an actual description with keywords instead of just keywords put together separated by a line. You want it to be reader-friendly and not just a collection of keywords like this
Instagram Strategy | Instagram Strategy for Business | Best Instagram Strategy | Free Instagram Strategy
4. Organize your boards
While this won’t have any effect on your ranking, creating sections within your boards can help your audience discover content easier and help you see if there is a need for you to create a new board altogether.
First, if you are a user and you are looking at someone’s board - if it has way too many pins it can get frustrating to find more content you think is relevant for you. So, instead of looking at other pins you just exit.
Second, for yourself, if you see that you have lots of content under your board and section that can be used to create a whole new board altogether - you can simply move those pins when you create a new board.
So let us say you started with a broad board named “Instagram Strategy” and then your see after a quarter of pinning that you have a lot of pins in a section named “Instagram Strategy for Engagement”. You can then create a new board based solely on “Instagram Strategy for Engagement”
5. Clean up your boards
Pinning to your boards is important but so is cleaning up your boards. Create time at least once a quarter to review your boards to identify:
If you need to archive boards
If you need to merge some boards
If you need to create new boards
Which pins you can remove within your boards
This exercise will help make it easier for the content that you pin shine through and gain more traction.
Need more help with your Pinterest Strategy? Ready to have someone take over the pinning for you? I can help you out!
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